What Went Wrong With Zillow?

Will Parker and Konrad Putzier

Wed Nov 17 2021 05:00:00 GMT+0000 (Coordinated Universal Time)

When executives at Zillow Group Inc. pored over the company’s earnings in the spring, they saw a problem: The real-estate firm was making too much money. Zillow, which rose to prominence with online listings, had bet its future on an algorithm-based home-flipping outfit called Zillow Offers, which would buy houses, make minor renovations and sell quickly.